Everton LewisDifference Between A Process Map and A Journey Map — Impact SignalA process map and a journey map are tools used to visualize and understand the steps and interactions involved in a particular process or…2 min read·Jan 13, 2023----
Everton LewisThe Value of Design for Companies — Impact SignalIntroduction4 min read·Jul 21, 2021----
Everton LewisThe Design Thinking Process — Impact SignalDesign thinking has become essential when developing innovative ideas. This structured process of innovation has its roots in lessons…6 min read·Jul 8, 2021----
Everton LewisWhat is Design Thinking? — Impact SignalIn 1908, Henry Ford released the Model T, the first affordable, easy to operate, vehicle the world has ever seen. The Model T is known for…3 min read·Jun 30, 2021----
Everton LewisDesigning for Qualities and Quantities of Your Business — Impact SignalIn order to manage successfully, we need to pay attention to things that we can measure but also the feelings and emotions of our…3 min read·Apr 21, 2021----
Everton LewisGaining Consensus Around the Customer ExperienceI attended a virtual conference with John Maeda (a guy who does a lot of thinking about design) the other day. He mentioned something that…2 min read·Apr 12, 2021----
Everton LewisinDesign Leadership ForumThree Things Successful Internal Design Teams Do Well — Impact SignalOver the last decade, many companies have acquired or built in-house customer experience design teams. The mandate of these new teams…4 min read·Nov 3, 2020----
Everton LewisFaster isn’t always better for delivering value in customer experiences — Impact SignalChick-fil-A had a problem of success. In the US, the revenue per restaurant was approximately 3–4 times that of a comparable McDonald’s…3 min read·Oct 8, 2020----
Everton LewisHitting the Right Notes with Behavioural Economics and Service Design — Impact SignalHuman beings are inherently irrational, but predictably so. That’s the core principle behind the field of study known as behavioural…3 min read·Sep 24, 2020----
Everton LewisThree lessons learned from operating in the rapidly evolving Cannabis industry — Impact SignalIn the last decade, in Canada and the United States, there has been uncertainty and rapid change in the operating environment for Cannabis…2 min read·Sep 9, 2020----