Everton LewisDifference Between A Process Map and A Journey Map — Impact SignalA process map and a journey map are tools used to visualize and understand the steps and interactions involved in a particular process or…Jan 13, 2023Jan 13, 2023
Everton LewisThe Design Thinking Process — Impact SignalDesign thinking has become essential when developing innovative ideas. This structured process of innovation has its roots in lessons…Jul 8, 2021Jul 8, 2021
Everton LewisWhat is Design Thinking? — Impact SignalIn 1908, Henry Ford released the Model T, the first affordable, easy to operate, vehicle the world has ever seen. The Model T is known for…Jun 30, 2021Jun 30, 2021
Everton LewisDesigning for Qualities and Quantities of Your Business — Impact SignalIn order to manage successfully, we need to pay attention to things that we can measure but also the feelings and emotions of our…Apr 21, 2021Apr 21, 2021
Everton LewisGaining Consensus Around the Customer ExperienceI attended a virtual conference with John Maeda (a guy who does a lot of thinking about design) the other day. He mentioned something that…Apr 12, 2021Apr 12, 2021
Everton LewisinDesign Leadership ForumThree Things Successful Internal Design Teams Do Well — Impact SignalOver the last decade, many companies have acquired or built in-house customer experience design teams. The mandate of these new teams…Nov 3, 2020Nov 3, 2020
Everton LewisFaster isn’t always better for delivering value in customer experiences — Impact SignalChick-fil-A had a problem of success. In the US, the revenue per restaurant was approximately 3–4 times that of a comparable McDonald’s…Oct 8, 2020Oct 8, 2020
Everton LewisHitting the Right Notes with Behavioural Economics and Service Design — Impact SignalHuman beings are inherently irrational, but predictably so. That’s the core principle behind the field of study known as behavioural…Sep 24, 2020Sep 24, 2020
Everton LewisThree lessons learned from operating in the rapidly evolving Cannabis industry — Impact SignalIn the last decade, in Canada and the United States, there has been uncertainty and rapid change in the operating environment for Cannabis…Sep 9, 2020Sep 9, 2020
